Privacy Policy

Last updated: 13 November 2026

This policy explains how Brighton Pianos Ltd, trading as Brighton Piano Warehouse, uses personal information when you visit brightonpianos.co.uk, contact us or arrange our piano sales and services.

Who we are and how to contact us

Brighton Pianos Ltd, trading as Brighton Piano Warehouse, is responsible for the personal information it collects and uses for the purposes described here. This makes us the data controller.

For privacy enquiries or to exercise your data protection rights, contact us:

The information we collect

Our contact form asks for your name, email address and message. You can also provide a telephone number. We receive the information you give us when you email, telephone or otherwise contact us.

If you request a quotation or arrange a purchase, rental, hire, removal, storage, tuning, repair or other service, we need the relevant contact, order and service details. These may include a delivery or collection address, appointment details, piano specifications and information you provide about access to the property.

Contact-form submissions are stored in the website’s form records and are used to send enquiry notifications by email. Our website and hosting systems also process technical information, such as IP addresses, browser information, requested pages and dates and times of access, to deliver and protect the site.

You do not have to provide personal information just to browse our piano listings. If you do not provide the details needed to answer an enquiry or arrange a service, we may be unable to help. Please avoid including bank details, identity documents or sensitive personal information in the general contact form.

Why we use your information

Under UK data protection law, we need a lawful basis for using personal information. The basis depends on what we are doing:

  • Quotations, orders and services: we use the information needed to take steps you request before entering a contract, or to perform our contract with you. This includes arranging appointments, delivery, collection and customer support.
  • General enquiries and correspondence: we rely on our legitimate interests in responding to questions and running our business.
  • Website operation, security and improvement: we rely on our legitimate interests in maintaining a reliable website, understanding its use and preventing spam, fraud and misuse. We consider those interests alongside your rights.
  • Accounting, legal obligations and disputes: we rely on legal obligations for required records, and on our legitimate interests in resolving disputes and establishing, exercising or defending legal claims.

Marketing and service messages

We do not use customer or enquiry details to send marketing emails or text messages. We use your contact details to communicate about your enquiry, order, appointment or service.

Take it away finance

If you ask about Take it away, we use your contact and enquiry details to respond and explain how to proceed. If you choose to apply, the information needed for the application is processed through the finance provider’s application process. Please do not send financial documents through our general contact form.

Take it away is operated by Creative United. The lender is Mitsubishi HC Capital UK PLC, trading as Novuna Consumer Finance. Submitting our general contact form does not itself trigger a credit check. Novuna is responsible for its credit and affordability assessments and its use of application and agreement information. Creative United also processes information for the administration and evaluation of the scheme.

These organisations have their own responsibilities as data controllers. Before applying, read the Take it away Key Information, Novuna privacy notice and Take it away privacy policy. They explain the relevant data use, sharing and rights, including the lender’s use of credit-reference and fraud-prevention agencies.

Website statistics, cookies and embedded content

We use Independent Analytics to understand which pages people visit, how they find the site and broad information about the devices and locations of visitors. Its analytics records are stored on our website server. It does not use cookies for visitor analytics or store visitors’ raw IP addresses in its analytics records. It uses a one-way identifier derived from technical information to recognise repeat visits. Analytics records currently have no automatic deletion period configured.

The site includes an embedded Google map to show our showroom location. When the map loads, your browser connects to Google and sends technical information, including your IP address. Google may use cookies or similar technologies and may associate activity with your Google account, depending on your settings. See Google’s privacy policy for details and privacy controls.

Website icons are also supplied using Font Awesome, which involves connections to its servers and the transmission of technical information needed to deliver those files.

WordPress uses cookies for functions such as authorised users signing in and keeping their administration preferences. This is separate from visitor analytics. You can manage cookies through your browser, although blocking some cookies can affect functions such as signing in. Links to Facebook, Instagram and other external sites take you to services governed by their own privacy policies.

Who can access your information

Information is available to the people who need it to handle your enquiry or provide your service. Providers supporting our website hosting, email, form storage, security, backups and website maintenance may process information on our behalf. Where needed to fulfil your instructions, relevant details may also be provided to people involved in delivering the service, such as a piano delivery or repair professional.

We may also disclose relevant information to professional advisers, regulators or public authorities where required by law or necessary to deal with a legal claim. Finance-related sharing is explained above.

External services, including Google and Novuna, may process information outside the UK. Their linked privacy notices explain their international processing and safeguards. You can contact us for information about the providers handling your enquiry and any applicable international transfers.

How long we keep information

We keep personal information for the purpose for which it was collected and assess continued retention by reference to the nature of the enquiry or service, the need for follow-up, any ongoing customer relationship, applicable accounting and legal requirements, and the need to resolve complaints or legal claims.

These criteria apply to correspondence and contact-form records as well as customer records. Backups and security records are retained for recovery, security and troubleshooting needs. You can ask us about the retention of a particular record. Novuna and Creative United determine retention periods for information they control, as explained in their own privacy notices.

Your data protection rights

Depending on the circumstances and the lawful basis involved, you have rights to ask for access to your personal information, correction of inaccurate information, deletion, restriction of its use, and transfer of information you provided in a portable format. These rights are not absolute; for example, we may need to retain records to meet a legal obligation.

Your right to object: you can object to processing based on legitimate interests for reasons relating to your particular situation. You also have an unconditional right to object to use of your information for direct marketing.

Where processing is based on your consent, you can withdraw that consent at any time. Withdrawal does not affect processing that was lawful before you withdrew it.

Contact us using the details above to make a request. We may need to check your identity. We normally respond within one month; where the law permits more time, we will explain why.

Questions, complaints and changes

Please contact us if you have a question or concern about how we use your information. You also have the right to complain to the UK’s data protection regulator, the ICO. Visit ico.org.uk/make-a-complaint or telephone 0303 123 1113.

We update this policy when our services or data-handling practices change. The date at the top shows when it was last updated.